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ITB Berlin 2026: The industry sets an example... On its 60th anniversary, the World’s Leading B2B Travel Trade Show gathered nearly 97,000 attendees from numerous source and destination markets. Despite the tense situation in the Middle East, which in some cases led to a lack of flights, the World’s Leading Travel Trade Show again demonstrated the importance of trust, international cooperation and face-to-face meetings in the industry. Due to a one-off change in dates, the next ITB Berlin will take place from 16 to 18 March 2027.

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HBX Group signs strategic partnership with... The deal is designed to accelerate the development of its fintech capabilities and transform how travel buyers and sellers manage digital payments

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Visit Hungary expands Amadeus partnership Visit Hungary has expanded its relationship with Amadeus to incorporate travel agencies into its targeted digital campaigns

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WSTHA and World Sustainable Hospitality... World Sustainable Travel & Hospitality Awards and World Sustainable Hospitality Alliance (the Alliance) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the Awards into one landmark global platform for sustainable travel and tourism.

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Alsimrah Ramadan Tent brings culture, cuisine... Aljada, Sharjah’s flagship lifestyle destination developed by Arada, has become home to one of the emirate’s most significant Ramadan experiences with the arrival of Alsimrah, the largest Ramadan tent in Sharjah. Located within the vibrant mixed-use district, the venue combines traditional Emirati hospitality, large-scale dining and cultural programming with modern technology, creating a unique gathering space during the Holy Month.

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Kenya Invites the World to Experience Wonder at... Berlin knows spectacle. And on the global stage of ITB Berlin 2026, Kenya delivered one of the fair’s most evocative moments with the international launch of its new destination campaign, “Experience Wonder – Magical Kenya.” Unveiled at the world’s leading travel trade show during its landmark 60th anniversary, the campaign marked a bold evolution in how Kenya tells its story to the world. More than a rebrand, Experience Wonder is a re‑positioning—an invitation to see Kenya not only as a land of iconic wildlife, but as a multi‑dimensional destination where culture, creativity, adventure and deep human heritage converge.

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Maldives Announced as Host Country of ITB... The Maldives will take center stage as the Official Host Country of ITB Berlin 2027, presenting the beauty, diversity and hospitality of the island nation in the Indian Ocean to the global travel industry at the World’s Leading Travel Trade Show.

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Visit Maldives revives Maldivian Night at ITB... Visit Maldives Corporation (VMC) welcomed tourism partners and industry leaders to the return of the Maldivian Night in Berlin yesterday, marking one of the key highlights of the destination’s presence at ITB Berlin 2026.

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Kym Barter appointed to Managing Director at... Atlantis Dubai has promoted Kym Barter to managing director, placing him in charge of both flagship properties, Atlantis, The Palm and Atlantis The Royal, as well as Aquaventure World. In his expanded role, Barter will oversee the strategic direction and continued performance of the integrated resort portfolio, which includes two of Dubai’s most prominent luxury destinations.

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A perspective on International Women’s Day A perspective on International Women’s Day with Sharon Palmer, Managing Director of Camps International (UK & Middle East), reflecting on leadership, career growth, and the value of staying open to opportunities even when the path forward is uncertain.

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TAIBA appoints Tareq Derbas as vice president... TAIBA, the leading Saudi company in the hospitality sector, announced the appointment of Mr. Tareq Derbas as Vice President of Hospitality Operations. This appointment reflects the company’s commitment to strengthening its leadership team and advancing its long-term growth strategy, in line with the evolving tourism and hospitality landscape in the Kingdom.

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Minister of Tourism Calls for Innovation,... Minister of Tourism, Hon Edmund Bartlett yesterday delivered a wide-ranging address at a high-level panel discussion on poly-crisis and its impact on the global tourism industry, underscoring both the profound vulnerabilities and remarkable resilience of tourism as the world’s most important economic activity.

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Marriott Announces Significant Growth and... Marriott International, Inc. announced an outstanding year of growth in its Caribbean and Latin America (CALA) region in 2025. The company achieved a record 94 signed deals in the region, adding 10,461 rooms to the pipeline, an increase of 40 percent in signed transactions and more than 30 percent in signed rooms compared to 2024. This performance reinforces Marriott’s long-term commitment to diversified expansion and meeting evolving owner interests in the CALA region.

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Air Tahiti Nui announces the opening of a... Air Tahiti Nui continues to develop its international network and announces the launch of new direct service between Papeete and Sydney (PPT–SYD). This new service forms part of the airline’s strategy to sustainably strengthen French Polynesia’s connectivity with major regional hubs across the South Pacific.

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Disney Cruise Line Christens Disney Adventure... Disney Cruise Line welcomed its newest ship, the Disney Adventure, to its rapidly expanding fleet in a dazzling entertainment showcase that celebrated the beloved Disney stories, characters, and music that come to life onboard. The elegant artistry of the christening ceremony punctuated the introduction of the cruise line’s first ever ship to sail in Southeast Asia.

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Trip.com Group Reinforces AI Innovation and... Trip.com Group concluded its participation at ITB Berlin with strong demonstrations of its leadership in travel technology, artificial intelligence and strategic partnerships across Europe. At a series of panel discussions, the company shared insights into how innovation and data are reshaping traveller behaviour and partner opportunities, underscoring its commitment to powering the full travel journey from trip planning to in-trip support and beyond.

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British Airways Middle East operation We remain unable to operate flights from Abu Dhabi, Amman, Bahrain, Doha, Dubai and Tel Aviv. The UK Government advice has now been updated to note that: “commercial options are available to depart the region, and if your presence in the UAE is not essential, you may wish to consider departing, if you judge you can access these options safely”.

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Scaremongering by AENA Chairman Cannot Mask... The International Air Transport Association (IATA) expressed outrage at the recent remarks from Maurici Lucena, Chairman and CEO of AENA, the operator of the vast majority of airports in Spain, suggesting that airlines calling for airport charges reductions were “compromising safety and security.”

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SEABOURN INTRODUCES “YOURS TO EXPLORE... Seabourn, the leader in luxury and expedition travel, invites travelers to embrace a world of curated luxury with its new “Yours to Explore Event.” Available now through May 5, 2026, the promotion will offer a complimentary two-category Veranda Suite upgrade and shipboard credit for guests booking select 2026 and beyond ocean and expedition voyages.

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Booking without headaches - safety and... When Karl Krause books a hotel with his husband Dan Colijn, it raises many questions. How will the couple be received? Will they get odd looks? Will they get the double bed they want? Together, the founders of the award-winning travel blog Couple of Men travel the world. The uncertainty of whether they are really welcome at their hotel always travels with them, said Karl Krause, speaking at the panel discussion entitled “Travel Proud - Making Travel Truly Inclusive” at the LGBTQ+ pavilion at ITB Berlin.

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Articles last updated at Mar 05, 2026 17:33:30pm.
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