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Malaysia’s commitment to sustainable tourism Beneath the soaring ceilings and global buzz of this week’s ITB Berlin, Tourism Malaysia opened the doors to its national pavilion with a message that reached far beyond glossy brochures and bucket‑list imagery. In a world recalibrating its relationship with travel, Malaysia made its position clear: the future of tourism lies not in volume alone, but in purpose, balance and enduring value.

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UK launches first repatriation flight from Oman... The UK government is preparing to operate its first repatriation flight for British nationals stranded in the Middle East as ongoing missile and drone attacks across the Gulf continue to disrupt air travel across the region.

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SUNRATE and Repayd Join Hands to Power Global... SUNRATE, the global payment and treasury management platform, today announced a strategic partnership with Repayd, the specialist travel merchant account provider, at ITB Berlin 2026, the world’s largest travel trade show. The collaboration brings together SUNRATE’s global payment infrastructure and treasury capabilities with Repayd’s specialist expertise in travel payments to support the complex payment needs of international travel businesses.

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Omio Group breaks boundaries, accelerating... At ITB Berlin 2026, the Omio Group outlined the next phase of its evolution as the leading global multimodal travel platform, levelling up across two fronts: transformative technology innovation and global audience scale. By integrating travel discovery, booking, and partner distribution into a single connected ecosystem, the Omio Group is positioned to redefine and elevate the end-to-end travel experience.

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Landmark Census Confirms 426 Chimpanzees in... The 2025 Bwindi Chimpanzee Census has confirmed the presence of an estimated 426 chimpanzees widely distributed across Bwindi Impenetrable National Park, marking what officials describe as a major milestone in strengthening evidence based conservation in one of Africa’s most important protected landscapes.

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Thailand presents ‘The New Thailand’ vision... The Tourism Authority of Thailand (TAT) is unveiling the Kingdom’s latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world’s largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With ‘The New Thailand’ vision, TAT strengthens the country’s world-class destination status under the concept ‘Unforgettable Experience: Healing is the New Luxury’, spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.

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Indonesia Promotes #GoBeyondOrdinary at ITB... Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026, the world’s largest and most prestigious business-to-business (B2B) tourism exhibition.

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Aerospace Tech Week confirms partnership with... Aerospace Tech Week – the premier international exhibition and conference for aerospace technology – has today announced a partnership with UK trade association ADS Group as the event prepares to launch its inaugural UK edition.

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US$12.5 trillion in Travel & Tourism... The World Travel & Tourism Council (WTTC) today reveals that US$12.5 trillion in projected Travel & Tourism investment across major economies will play a decisive role in shaping competitiveness and economic growth through to 2035.

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Advice for British Travellers in Oman as... British travellers currently in Oman are being urged to remain calm and closely follow official guidance as arrangements are made to help people return to the UK. Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said the situation is understandably causing anxiety for those affected but stressed that following the correct procedures will be essential to ensure a safe and orderly return home.

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Lilli by Akira Back launches new menus at... The chef’s renowned global signatures have newly landed in London, alongside vibrant brunch and botanical cocktails.

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Martinique Highlights Airlift Momentum and... The Martinique Tourism Authority highlighted strong demand from the U.S. market while engaging in discussions to further enhance air connectivity during the inaugural South Florida Travel & Adventure Show in Fort Lauderdale last weekend.

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Grove of Narberth’s Cathryn Bell Steps from... Grove of Narberth’s Head Sommelier receives national recognition, reinforcing the hotel’s reputation as a leading UK food and beverage destination.

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SITA integrates Google’s find hub into... Passengers sharing their bag location through personal devices is becoming a key part of airline baggage recovery. As more travelers choose to share their bag’s location when it is delayed, airlines can use that information inside their baggage systems to resolve cases faster and reduce permanent loss. To support this shift, SITA has integrated Google’s Find Hub share item location feature into WorldTracer?, the global system airlines use to find and reconcile delayed and mishandled baggage.

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Cunard’s flagship Queen Mary 2 arrives in... This image captures Cunard’s flagship Queen Mary 2 arriving into Sydney Harbour during her 2026 World Voyage. The world’s only ocean liner sailed into the harbour with the Sydney Opera House and Sydney Harbour Bridge as a backdrop, marking a key moment in her circumnavigation of the globe.

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Middle East Airlines and the Struggle to Resume... The outbreak of serious hostilities in the Middle East, centered on escalating conflict involving Iran and other regional powers, has thrown one of the world’s busiest flight corridors into chaos. Civil aviation — normally a smooth and interconnected network of international links — has been interrupted across multiple countries. This disruption has had a direct impact on carriers such as Middle East Airlines (MEA), Lebanon’s national airline, as well as major Gulf carriers.

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Global Hotel Alliance marks strategic expansion... Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has signed an agreement with Tokyu Hotels & Resorts Co., Ltd. (THR), a premier Japanese hospitality group operating “TOKYU HOTELS” chain owned by Tokyu Corporation. This signals a major step in GHA’s strategic growth in Asia and particularly into Japan’s thriving travel and tourism market.

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ITB Berlin Morning Briefing The ITB Berlin Morning Briefing is a daily AI-powered podcast for ITB Berlin 2026 that provides a compact morning update for attendees and the press. It delivers key news, insights, and important information about what is happening at the trade fair each day. The briefing also highlights anniversary events taking place across the fairgrounds, shares updates from ITB News & Insights, and previews the main events and highlights scheduled for the day, helping listeners stay informed and prepared for the day ahead.

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Egypt named as Premier Partner for WTM London... World Travel Market (WTM) London, the world’s most influential travel event, has announced the Egyptian Tourism Authority as its Premier Partner for 2026.

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Tanzania: Africa’s Golden Standard of Travel,... At sunrise on the Serengeti, the plains glow amber and the air trembles with anticipation. Somewhere beyond the acacia trees, millions of wildebeest begin to move, continuing one of the planet’s greatest natural spectacles. Scenes like this have long defined Tanzania—but today, they tell only part of a much bigger story. Across Africa, Tanzania has emerged as a benchmark for tourism success: confident, diverse, and increasingly future‑focused. Once considered a destination primarily for safari purists, Tanzania has evolved into a continental powerhouse that seamlessly blends wilderness, culture, coastline, and conservation. Its rise has not been accidental. It is the result of strategic vision, compelling storytelling, and a clear understanding of what modern travellers seek: authenticity, scale, and meaningful connection.

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Articles last updated at Mar 04, 2026 14:26:43pm.
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