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For the First Time Independent Travellers Can... Phinisi yacht charter specialists Silolona Sojourns have announced that solo travellers and couples can now book individual cabins aboard their hand-crafted vessel Silolona on select journeys in 2026 and 2027. Traditionally available only for private charter, these new single-cabin bookings open the Silolona Sojourns experience to independent travellers seeking adventure without compromising on privacy or luxury.

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The Ritz-Carlton Yacht Collection Announces... The Ritz-Carlton Yacht Collection revealed its Summer 2027 Asia and Alaska itineraries aboard Luminara. Spanning April through October 2027, the season features 21 expertly curated voyages, including 15 journeys exploring Alaska’s raw beauty and grandeur, four voyages across Asia, and two transcontinental crossings. Together, the itineraries pair iconic destinations with quieter, less-traveled ports, revealing dramatic landscapes, vibrant cultures, and remarkable natural environments. Each voyage reflects The Ritz-Carlton Yacht Collection’s approach to travel, combining immersive exploration with the ease and comfort of life aboard an intimate ultra-luxury yacht.

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EU Commissioner Tzitzikostas calls for... EU Commissioner Tzitzikostas announces EU strategy as “crisis- and future-proof tourism model“. EUR 2.9 bi. is to be made available in the short term for better connectivity between transport modes.

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More women in leadership: how to make change... A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective. How do women make it into the top management tiers of large corporations? What can make launching a career easier for them and how should they confront resistance? These were the issues discussed at the panel discussion entitled “Courage, Power & Women in Action: Female Leadership in Tourism”. Katrin Rieger, Director of Travel Sales at HanseMerkur Reiseversicherung, who has held management positions in tourism for 18 years, is familiar with the prejudices women often encounter. She was often told “You’re too nice,” but she is convinced that leadership can also succeed behind the scenes – without dominant behaviour and with the involvement of male colleagues.

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Jamaica Tourism at ITB In the bright, buzzing halls of ITB Berlin 2026, where the world’s travel industry gathers each spring to chart its future, Jamaica’s presence felt different this year. It was not only about sun-drenched beaches and reggae rhythms — it was about resilience, recovery, and a renewed global vision for tourism.

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Tourism Economics models sharp tourism downturn... New modelling from Tourism Economics, part of Oxford Economics, paints a stark picture for travel demand across the Middle East in 2026 as a result of the escalating conflict involving Iran.

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VIDEOS: ITB Berlin 2026 BTN delivers exclusive video interviews from ITB Berlin 2026, showcasing influential leaders from global travel, tourism, technology, and destination management. Industry pioneers and senior executives provide expert insights into emerging travel trends, digital transformation, market recovery strategies, sustainable tourism models, mobility innovation, and the future frameworks shaping the world’s largest and most dynamic travel industry marketplace.

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HonTrip Debuts at ITB Berlin 2026 with Seeking... HonTrip, a pioneering AI-powered intelligent travel platform, is set to make its debut at ITB Berlin 2026 alongside its inbound tourism brand Seeking China, unveiling a next-generation travel model redefining international travelers’ exploration of China. At the show, the company will spotlight solutions that fuse AI itinerary planning, immersive cultural storytelling, and integrated medical and wellness travel — marking its foray into Europe and reinforcing its position in China’s evolving inbound tourism market.

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Angola on the World Stage: A Hidden Gem Steals... This year at ITB Berlin, one of Africa’s most fascinating and under-explored destinations is stepping boldly into the global travel spotlight: Angola. Long overshadowed by its better-known counterparts, Angola is beginning to captivate the imaginations of travel designers, adventure seekers and cultural explorers alike — and the buzz at the Angola Tourism stand at ITB is palpable. At a glance, Angola’s presence at the show feels like a breath of fresh air: bright colours, warm smiles, and stories of a landscape that defies easy categorisation. Here, wanderlust isn’t just about ticking marquee cities off a list; it’s about discovering a country where raw natural beauty intersects with vibrant local cultures and an intriguing, layered history.

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Rixos Hotels: Shaping Luxury Getaways Around... Few hotel brands evoke the spirit of sun-soaked escapes and seamless all-inclusive living quite like Rixos Hotels. Over the past year, this vibrant and fast-growing luxury hospitality group has strengthened its presence across continents — from dramatic desert coastlines to emerald islands and cultural capitals — proving once again why discerning travellers and global explorers alike keep Rixos firmly on their travel radar.

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New York State Brings Big Energy to ITB Berlin... New York State has arrived in Berlin this week with confidence in its stride. As the global travel industry gathers at ITB Berlin, the Empire State’s tourism team is using the international platform to highlight a year shaped not by dramatic rebounds, but by steady growth and renewed enthusiasm closer to home.

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WSHA and World Sustainable Travel &... The World Sustainable Hospitality Alliance (the Alliance) and the World Sustainable Travel & Hospitality Awards (WSTHA) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the WSTHA Awards into one landmark global platform for sustainable travel and tourism.

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Colombia’s Moment on the World Stage:... Colombia has always been rich in colour, rhythm and contrast, but in recent years the world has begun to see the country through a sharper, more confident lens. Branded as “The Country of Beauty,” Colombia is no longer an emerging destination waiting to be discovered—it is a tourism success story asserting its place on the global stage. Between August 2022 and December 2025, the country welcomed 22 million non‑resident visitors, marking a 134% increase compared to the same period under the previous administration. The numbers alone are historic, but behind them lies a deeper transformation: a tourism sector that has matured, diversified and found its voice in international markets.

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Egypt Takes Centre Stage at ITB Berlin as... Egypt arrived at ITB Berlin this week with more than a pavilion presence—it came with a statement of intent. After delivering a roughly 20% jump in international arrivals over 2025, the country has emerged as one of the Middle East’s standout tourism performers, and it is using the world’s leading travel trade show to underline just how far its recovery has evolved. In a region experiencing some of the fastest post‑pandemic tourism growth globally, Egypt’s resurgence has been defined by scale, confidence and a renewed clarity of product. Airlines have rebuilt capacity, tour operators have expanded programmes, and hoteliers are reporting sustained demand across both leisure and cultural segments. But if there is one development that has re‑energised the market conversation, it is the long‑awaited opening of the Grand Egyptian Museum.

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Abu Dhabi Comes of Age Abu Dhabi’s tourism story has always been about intention rather than acceleration. Where some destinations chase headlines, the UAE’s capital has focused on foundations—carefully planned infrastructure, long‑term cultural investment and a visitor experience designed to mature over time. Today, that approach is delivering results. Abu Dhabi’s tourism success is increasingly visible on the ground and, this week, clearly articulated on the global stage at ITB Berlin.

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Yerevan Finds Its Moment Infrastructure, confidence and a global debut at ITB Berlin Yerevan has always known who it is. One of the world’s oldest continuously inhabited cities, Armenia’s capital wears its history lightly—etched into pink tuff stone, echoed in courtyard conversations, and poured generously into glasses of local wine. What is changing now is not the city’s character, but its readiness. Yerevan is quietly, steadily upgrading the foundations of tourism, and this week, at ITB Berlin, it is presenting itself with a new sense of purpose to the global travel industry.

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Virgin Atlantic is building future-ready talent... Breaking Travel news caught up with Becky Woodmansee to explore how Virgin Atlantic is building future-ready talent through apprenticeships, and what this means for the wider aviation sector at a time of rapid skills transformation. See her response to our questions detailing this innovative scheme and its benefits in the exclusive interview below.

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Global Travel Leaders Formalise Cross-Sector... As geopolitical fragmentation, AI acceleration and infrastructure pressure reshape global mobility, senior leaders across travel, finance, technology and government are consolidating strategic engagement through the Global Resilience Network (GRN). The Network, now operating across Europe, Asia, the Middle East and the Americas, is strengthening executive-level coordination at a time when industry leaders are questioning whether traditional forums alone can deliver the coherence required for the next phase of global travel growth.

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STORY Hospitality Makes Its Debut at ITB Berlin There is a particular energy that comes with a first appearance, and at ITB Berlin, that sense of anticipation surrounds Abu Dhabi‑headquartered STORY Hospitality as it steps onto the world’s leading travel trade stage for the very first time. Among the familiar names and long‑established exhibitors, STORY Hospitality arrives with a fresh narrative—one shaped by contemporary Middle Eastern hospitality and a clear ambition to connect with a global audience.

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ONYX Hospitality Group Celebrates 60 Years on... At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its vision for what modern hospitality can—and should—be. The atmosphere around ONYX’s presence in Berlin is one of quiet confidence shaped by experience. Six decades in hospitality have given the group a deep understanding of how travel evolves, how guest expectations shift, and how cultures connect through meaningful stays. At ITB, ONYX is showcasing this legacy while firmly looking ahead, positioning itself as a brand that has grown alongside Asia‑Pacific tourism and helped define it.

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Articles last updated at Mar 04, 2026 01:50:26am.
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